MELVILLE, N.Y., January 5, 2016 — Built to deliver high-quality
images and HD video and featuring built-in Wi-Fi® and NFCTM connectivity for easy sharing, Canon
U.S.A., Inc., a leader in digital imaging solutions, today announced the
addition of two new cameras to its super-zoom PowerShot SX lineup - the PowerShot
SX540 HS and PowerShot SX420 IS digital cameras. Also announced are three new
stylish and compact additions to the Company’s PowerShot ELPH series, the PowerShot
ELPH 360 HS, PowerShot ELPH 190 IS digital cameras as well as PowerShot ELPH
180, all housed within slim bodies that can easily fit in a pocket or purse.
Experiencing the
power of a printed image is also easy when users connect and print to a Canon
wirelessii printer, like the Canon PIXMA MG7720. And for even more convenience, the cameras
are compatible with the new Canon Connect Station CS100 – a dedicated device
for easy image and video viewing, sharing and storage.
PowerShot SX540 HS Camera
The PowerShot SX540 HS digital camera builds on the
features included in the PowerShot SX530 HS digital camera. The PowerShot SX540
HS has a powerful 50x optical zoom lens (equivalent to 24-1200mm) with Optical
Image Stabilizer for outstanding optical performance. It features a new 20.3-Megapixeliii High-Sensitivity CMOS sensor
with DIGIC 6 Image Processor that helps deliver high resolution combined with
stunning low-light performance. A dedicated Wi-Fi button allows for easy
sharing and transferring of images over Wi-Fi® and NFCTM technology. The new camera
features a dedicated movie button so users can easily record 1080p Full HD
video at an improved rate of up to 60 frames-per-second in MP4 format with
stereo sound. The PowerShot SX540 HS digital camera has an improved advanced
Zoom Framing Assist feature that intelligently controls the lens, making it
easy to identify the main subject of the shot, even when the subject is moving.
It also features a lock button option for quick and accurate subject tracking.
Additionally, its new Story Highlights feature automatically selects and
compiles images into an exciting highlight reel within the camera without the
use of extra software.
The PowerShot SX540 HS digital camera’s
large 3.0-inch LCD screen (approx. 461,000 dots) allows easy viewing even from
a wide angle. Its Hybrid Auto mode records quick video clips before each still
and compiles them together to make a short highlight reel. The
PowerShot SX540 HS digital camera is scheduled to be available in March 2016 for
an estimated retail price of $399.99iv.
PowerShot SX420 IS
Based on the
successful PowerShot SX410 IS model, the PowerShot SX420 IS digital camera features
an improved powerful 42x optical zoom lens (equivalent to 24-1008mm) and
Optical Image Stabilizer for outstanding optical performance. A dedicated Wi-Fi
button allows for easy sharing and transferring of images over Wi-Fi® and NFCTM
technology. The 20.0- Megapixeliii sensor with DIGIC 4+ Image
Processor helps deliver stunning image quality. Smart Auto intelligently
selects the proper settings for the camera based on predefined shooting
situations, and 720p HD video capture in MP4 format.
The PowerShot SX420
IS digital camera also features Scene modes such as Fisheye effect, Toy Camera effect
and Monochrome, which provide creative freedom to capture your photos. While
taking these creative photos, Eco mode helps reduce power consumption for
longer battery life.
The camera’s large 3.0-inch LCD screen (approx.
230,000 dots) allows for easy
operation and sharing. The
PowerShot SX420 IS digital camera is scheduled to be available in February 2016
for an estimated retail price of $299.99iv.
PowerShot ELPH 360HS
The PowerShot ELPH 360HS is slim and stylish,
boasting a 12x optical zoom lens with Optical Image Stabilizer that helps
capture images with flexibility and ease. A dedicated Wi-Fi button allows for
easy sharing and transferring of images over Wi-Fi® and NFCTM . The 20.2-Megapixelii CMOS sensor combines with the DIGIC 4+
Image Processor to help deliver stunning image quality even in low light. The
PowerShot ELPH 360HS digital camera also captures spectacular 1080p Full HD
video.
The camera’s large
3.0-inch LCD screen allows for easy viewing and the Hybrid Auto feature records
quick video clips before each still and compiles them together to make a short
highlight reel. Story Highlights mode automatically selects and compiles images
into an exciting highlight reel within the camera without the use of extra software.
The PowerShot ELPH 360HS digital camera is scheduled to be
available in February for an estimated retail price of $209.99 iv
and will be available in silver and purple.
PowerShot ELPH 190 IS
The
PowerShot ELPH 190 IS digital camera delivers high-quality imaging capabilities
with a 10x optical zoom lens with optical image stabilizer and 20-Megapixeliii
CCD sensor. A dedicated
Wi-Fi button allows for easy sharing and transferring of images over Wi-Fi® and
NFCTM technology. The
PowerShot ELPH 190 IS digital camera features smooth 720p HD video capabilities
with Smart Auto mode, Scene modes and Eco mode to preserve battery life.
The PowerShot
ELPH 190 IS digital camera is scheduled to be available in February 2016 for an
estimated retail price of $159.99iv and will be available in black,
red and blue.
PowerShot ELPH 180
The
PowerShot ELPH 180 digital camera delivers high-quality imaging capabilities
with an 8x optical zoom lens and 20-Megapixeliii CCD sensor. The PowerShot
ELPH 180 digital camera features smooth 720p HD video capabilities with Smart
Auto mode, Scene modes and Eco mode to preserve battery life. It also includes
the Auto Zoom feature that automatically zooms in to frame subjects and keep
them in focus.
The PowerShot
ELPH 180 digital camera is scheduled to be available in February 2016 for an
estimated retail price of $119.99iv and will be available in silver
and red.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2014† and is one of Fortune Magazine's World's Most Admired Companies in 2015. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.
###† Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and
other marks, are trademarks of their respective owners.
i For Wi-Fi connectivity: Compatible with iOS versions 7.1/8.4/9.0, Android smartphone versions 4.0/4.1/4.2/4.3/4.4/5.0/5.1
and Android tablet versions 4.0/4.1/4.2/4.3/4.4. Data charges may apply. With
the download of the free Canon Camera Connect app. This software helps enable you to upload images to social
network services. Before uploading images, please be aware that image files may
contain privacy-related information such as people and places. If necessary,
please delete such information. Canon does not obtain, collect or use such
images or any information included in such images through this software. For
NFCTM connectivity: Compatible with Android devices version 4.0/4.1/4.2/4.3/4.4/5.0/5.1
ii Wireless printing requires a working network
with wireless 802.11b/g or 802.11n capability. Wireless performance may vary
based on terrain and distance between the printer and wireless network clients.
iii Image processing may cause a decrease in the number of
pixels.
iv Availability, specifications and
pricing is subject to change at any time without notice. Prices are set by
individual dealers and may vary.